2. The blog format
Interested in blogging? Here are the top reasons we think it’s still a great idea.
Light, skimmable content is perfect blog fodder. As a medium unto itself — not quite as throwaway as a magazine, not quite as dry as a Wikipedia entry or academic article — the blog offers something unique. It hits that glorious sweet spot between informative and informal.
They’re a place readers know they can find answers quickly, in a way that’s easy to understand, and one that’s highly consumable. Blogs tend to incorporate an element of fun (say, a ‘top 5 list’) to capture attention and inspire readthrough to the end in a moreish way.
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